More likes means your post is popular, so the Instagram algorithm is likely to show your content to more users. Keep in mind that Instagram no longer shows likes publicly to followers, but they still make a difference. All it takes is one incredible photo that pops up in someone’s feed to make them click over to your account, see what you offer, and decide to follow you. What does that mean for you? You’ll need engaging photos that use relevant hashtags to get the right eyes on them. Is technically more important than posting time. Is most relevant to users rather than the most current content. Currently, Instagram displays content it thinks Reach your audiences at the best time and make sure your Instagram videos have the highest engagement possible when you upload content at the perfect time.Because there are so many factors that can influence your Instagram likes, we’ve put together some tips to help you navigate the best times to post for your specific brand: Relevant Content Trumps New ContentĪlgorithm is ever-changing. Between 11am and 1pm, when most people are at lunch, or 7pm and 9pm, just after people have left work are great times to upload fresh videos. Times when people are on breaks from work also have high engagement rates for video.Even though day time posts generally gain more engagement, videos are more popular at night time, between 9pm and 8am, when people are home and have more free time.A Hubspot study found that the period of most consistent engagement is weekdays between 2pm and 5pm.Įven so, video does have some specific considerations you should keep in mind when choosing your posting schedule: Best time to share your Instagram video:.

Posting slightly before people are on their phones and on the go is smart, with some studies showing that Thursdays and Fridays at 5am tend to be great for post engagement.Generally, Mondays and Thursdays are be the best days to post, with any time other than 3pm to 4pm being a good time.In addition to nailing the technical aspects such as the correct video format for Instagram, it is also vital to know when is the best moment to post your videos, as this is vital in ensuring that you can get the broadest exposure, and allow you to engage consumers more effectively.īefore going on, let’s examine how users engage with content on Instagram: When is the most active time on Instagram? Video is an underrated method for small business to compete with bigger businesses.

Best day and time to post on instagram